http://clickbrain.disqus.com/Web applications, marketing, toolsenFri, 22 Jun 2007 09:45:18 -0000http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/#comment-1768665Thanks for stopping by. So people can click your URL, here it is again <a href="http://www.clickfraudnetwork.com" rel="nofollow">Click Fraud Network</a>BradFri, 22 Jun 2007 09:45:18 -0000http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/#comment-1768666Fraudsters are always looking for ways to make money. The ad model does not change that. CPA brings on fraud in the transaction through spoofing an identity in a lead form, downloading a white paper, or credit card fraud. The FBI caught a ring of CPA fraudsters last year in California. The problem is actually worse with CPA. A spoofed identity will not be detected until a marketer or sales person attempts to make contact. By then, it is very difficult to trace the fraudlent lead back to the lead source.<br><br>The best way to mitigate fraud risk is to track campaigns carefully, and have a third party auditor watch for bad behaviors. <br><br>For a free fraud diagnosis, your readers can try: <a href="http://wwww.clickfraudnetwork.com" rel="nofollow">wwww.clickfraudnetwork.com</a>LoriWeimanFri, 22 Jun 2007 09:37:30 -0000