ClickBrain - Miami Startups, Technology, and Marketing - Latest Comments in Stop Asking Me to Provide Credit Card Details For A Free Trial

Re: Stop Asking Me to Provide Credit Card Details For A Free Trial

intermediateonlinemarketeer — Mon, 23 Nov 2009 13:53:09 -0000

I run an educational service and we provide a two week money-back guarantee. There are loads of free demos and other information on the site so you can see if you like it prior to signing up.

We require a credit card to sign-up and we bill you at signup.

Our reasons. It works. We only get serious users signed up, not thousands of people who might never login to the system. And given our business situation, where we license the software per user, this model works for us.

Many consultants and other pundits don't understand the real cost dynamics of the businesses involved. The simple numbers might be:
$5 hard cost for a free trial
5% of the people who sign up without a credit card ever login
half of those that login sign up.
Cost per customer this way: WAY TOO HIGH.

So we insist on a credit card and payment to get started. Sure, it would be nice if we had a different model. But we don't.

Re: Stop Asking Me to Provide Credit Card Details For A Free Trial

HausmanEdwards1111 — Thu, 29 Oct 2009 07:24:40 -0000

Nice Post I already digged this

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Re: Stop Asking Me to Provide Credit Card Details For A Free Trial

bad_credit_refinance — Wed, 21 Oct 2009 00:56:59 -0000

Yep! I was agreed, I'll keep in touch to your blog.

Re: Stop Asking Me to Provide Credit Card Details For A Free Trial

Alex — Sun, 04 Oct 2009 21:25:40 -0000

Thank for sharing this information.